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Free Facebook Marketing Is Over
Let’s be clear about one thing. Yes–Facebook is available for anybody and everybody to use free of charge; yes–it is your portal to a plethora of potential customers; but no–effective marketing on...
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How To Build Marketing Momentum
Getting your foot in the door can be the hardest part in a lot of undertakings. Struggling, unknown actors yearn for their chance to “get noticed.” The worst part of riding a horse can simply be...
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Specialization: To Stay Competitive, Specialize
Adam Smith opened his seminal tome on capitalistic economics with a discussion of perhaps the most important of its precepts–the division of labor. Made famous by “The Wealth of Nations“, the idea that...
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OpenCourseWare: How MIT Profits From Giving It Away
Why do prestigious private colleges like MIT, Tufts, and Notre Dame make their $40,000+ curricula available for free online? These and other universities publish their course material online for anyone...
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Businesses Need To Find Their “Cinque Terre”
The train rumbles quietly along the Ligurian coast, winding its way through the lazy seaside towns and rocky landscape which characterize the Mediterranean in the stretch between Genova and La Spezia....
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14 Privacy Policy Considerations
The exponential increase in the speed of communication tears down barriers daily, making privacy online a precious commodity. The eerie specter of potential identity theft and unauthorized tracking has...
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3 Ways To Grow Your Email List With Facebook
Have you started using Facebook to grow your email list? Think back to when you started your Facebook Page. Didn’t you send an email to your list of subscribers asking them to like your new Facebook...
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Can Offsite Receptionists Make Your Business Look Good?
The unanswered phone call is a big problem for a small business. Potential clients are often turned off by getting a recorded message rather than a human being and may not leave a message or ever call...
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Telecommuting: The Secret to Happy, Productive Employees
The recent decision by Yahoo CEO Marissa Mayer to not allow the company’s employees to work from home because it has a negative effect on “speed and quality” has drawn attention to telecommuting- a...
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Building Relationships With Your Blog
How can you start building relationships with your blog? It may not seem feasible to get clients whom you may never meet in person to trust, know and like you exclusively through your presence on the...
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